SERVICES
Marketing consulting firm is engaged in the business of formulating various marketing strategies which are required to enhance business growth for all type of industries. Firm has the expertise of defining vision, Mission and cost-effective business plan which sets the path to achieve annual AOP. Founded by Aseem Kapoor, who has 33 years of marketing experience within India and abroad.
WHAT DO WE DO?
Marketing Strategies
At The Marketing Gliders, we live by the mission of orchestrating business into a shared symphony, done by weaving return on investment (ROI) into marketing for business.
ROI driven customer centric, efficient market strategy
This is done by focusing on ROI led marketing investment plans for our clients, driven by customer centric approach to building efficient marketing strategies.
- ROI Approach & Marketing Plans
- Building Impactful Propositions for Offerings
- Customer Segmentation & Niche Marketing
- Go To Market Strategy
Brand Building
Brands define who we are and what do we stand for? Brands are possibly the single biggest reason why customer choose your offerings vis-a -vis competition products/services. The single biggest manifestation of fulfilling/addressing a customer need/want or solving a problem/challenge.
Building brands is the single most important contributor to shaping legacies.
- Defining the positioning wrapped in addressing customer’s challenge
- Building the brand elements: Framework, Architecture & Identity
- Defining the brand: Brand promise & Positioning for both external and internal stakeholders
- Brand Identity & Manualization
- The emotional connect: Brand Journey Road map
Advertising
We at The Marketing Gliders (TMG), follow a robust process for development of effective & impactful advertising & communication, Understanding of Customer challenges and need for advertising/communication: what specific problem/need are you addressing? To creating a Well-defined & detailed brief (we also help client’s team in development of brief) through our template
- Creative Strategy, alignment with key messaging & objectives defined for advertising/communication plan
- Identification of media channels/platforms based on consumer & Market insights (Customer journeys & touch point analysis)
Digital Marketing
Digital Marketing today is arguably one of the key channels for quick and relevant reach, building a good base of leads, ensuring direct and quick connection with customers. What it needs is a benefit led content & consistency of the same to keep it Top of mind and relevant. If you are on a look out for full stack effective & consistent digital strategy and communication which could generate huge leads for you, create that all important visibility for you & your business, pls contact us. Our process entails:
- Customer journeys & identification of most effective platforms & ecosystems
- Content Marketing through benefit proposition & key messaging
Growth Strategies
Focusing on “Sustainable growth” for organizations and mainly driven by business objectives & plans for growth and expansion, this journey can be embarked once powerful proposition, Key messaging, content marketing & marketing communication strategy are in Place. Depending on business objectives & goals, we accordingly recommend growth strategies /solutions
- Market Research & Analysis
- Customer Segments & Niche Marketing
- Acquisition & Retention Strategies
- Revenue Strategy
Coaching & Training
Coaching sessions & customized workshops/sessions allows us to cascade our key understanding, learnings and built processes with the talent within the organization, which can be leveraged by teams for consistency. Marketing coaching, workshops/ masterclasses/Bootcamps – Employees, critical stakeholders, executive and team coaching and training as well trade partners( Customized boot camps also done): Corporate, Small and medium businesses Startups & Institutions. Lead mentorship for startups
- Growth driven Consulting modules
- Growth & Profit Driven Consulting Module
- Business Plan Workshop / Business Vision Goals & Modules
Don’t settle for mediocrity when you can strive for excellence. Our services have a track record of delivering exceptional results for our clients. Discover how we can help you reach your goals, exceed your targets, and achieve unparalleled growth. Get in touch with us now to explore the possibilities.