BUSINESS
Analyze business pain points, building processes, defining/redefining business visions and goals aligned to customer's needs and wants
MARKETING
Building specifics (Foundation) by addressing the challenges, defining/redefining purpose & business Vision, audience segmentation, cost effective & impactful marketing strategies & Go to market approach & execution details
CONSULTANT
A Sutradhaar, adding value and building stories for legacies
WHO ARE WE?
Marketing consulting firm engaged in the business of formulating various marketing strategies which are required to enhance business growth for all type of industries. Firm has the expertise of defining vision, Mission and cost-effective business plan which sets the path to achieve annual AOP.
Founded by Aseem Kapoor, who has 33 years of marketing experience within India and abroad. He has managed senior positions & headed Marketing in Large corporate houses & MNC’s i.e., Ogilvy, Dabur, Airtel, Reliance-Jio, Four Square franchise, Teacher’s 50, Shell & Business Today. He was named as Marketing Sutradhar after his contribution for Jio as Chief Brand Marketing Officer, Director strategy with India Today group and Head of Marketing with Airtel.

BUILDING VALUE PROPOSITIONS FOR ENDEARING BUSINESSES
OUR Vision
The Business & Marketing Sutradhaar: Building & transforming products/services with a well-defined Value proposition, identifying Simple consumer truths, breakthrough marketing Strategies and integrating them to build businesses, serving MSME and Startups in building sustainable profits and growth.
OUR MISSION
Build 100 legacy businesses and Brands:
- Adding value by creating powerful propositions for emotional connect with customers.
- Efficient marketing strategy to drive business goals.
- Go to market effective deployment strategies & plans
OUR SKILLS
OUR SERVICES
MARKETING STRATEGIES
ROI driven customer centric, efficient marketing strategy to help drive the business goals
ADVERTISING
Key messaging, creative and marketing communication plan (offline and online)
COACHING & TRAINING
Marketing trainings to employees, critical stakeholders, marketing team & trade partners
BRAND BUILDING
Brand identity & manualization, brand promise and brand journey road map
DIGITAL MARKETING
Development of digital ecosystem, organic & inorganic platforms, social assets like Meta, Instagram, LinkedIn & Youtube
GROWTH STRATEGIES
Acquisition, retention strategies, drivers for value sustainable growth, revenue growth & profitability
OUR CLIENTELE




